Sant Joan de Déu-Barcelona Children’s Hospital, with the support of the Leo Messi Foundation, the FC Barcelona Foundation and the IESE Business School, lis about to start a campaign aimed at collecting, through donations, the 30 million euros needed to build the largest paediatric oncology centre in Europe. The aim of the campaign is to raise awareness among both the public and companies to encourage them to contribute and help pay for this great centre that will benefit all children with cancer.
The new SJD Paediatric Cancer Center Barcelona is going to be in a 5,137 square-metre, four-story building that will be able to see 400 patients a year. The centre will have 8 suites for haematopoietic stem cell transplantation and will be equipped with the latest state-of-the-art technological advances.
In a second phase, once an additional 30 million euros have been raised, the aim of the hospital is to incorporate an innovative radiotherapy treatment with protons that is not currently available in Spain. This therapy, intended for patients with brain tumours, allows direct radiation of the area to be treated and so causes less damage to surrounding healthy tissue.
Work on the new centre is expected to commence in the third quarter of 2017 and the start-up of the first phase is expected in the third quarter of 2018.
What does the campaign consist of?
The #paralosvalientes campaign aims to raise awareness and involve all of society. Anyone can collaborate according to their means: from individuals to companies or foundations; from individual contributions to other types of initiatives, such as offering your customers the chance to donate a euro to the cause in their purchases or helping provide employees with ways of collaborating.
The FC Barcelona player Leo Messi was the first to support the campaign and has called upon the rest of the world to make a small gesture: paint your face like a warrior to help “stand up to” childhood cancer. This is the message that is the focus of the campaign video.