Montse Lavilla Raso

She is a Marketing Director and holds a PhD in Advertising and Public Relations, with more than 20 years of experience in leading brand, growth, product, digital transformation and institutional relations strategies. She holds a degree in Advertising and Public Relations from the Universitat Autònoma de Barcelona and a PhD in Advertising and Public Relations from the same university. She has completed her training at institutions such as the Schibsted Brand Academy by London Business School and Oslo University, ESADE and ISDI.

She began her professional career in advertising agencies and marketing consultancy. She developed a significant part of her career at Adevinta, where she held various Marketing and Communications management positions and led brands such as Infojobs, Fotocasa and Habitaclia, among others. She subsequently served as Digital Transformation Director at Havas Group and Marketing Director at Engel & Völkers for Spain, Portugal and Andorra. Between 2023 and 2026, she was Head of Institutional Relations and spokesperson at SotySolar and Marketing and Product Director at Grup Parlem.

In addition, Lavilla is a lecturer at institutions such as UPF/Barcelona School of Management, UAB, UOC and Elisava, and is the author of three books on digital marketing and several academic and research articles. Her recognitions include the Club de Màrqueting de Barcelona’s Best Marketing Professional of the Year award and Energy Box’s Renewable Energy Leader of the Year award.